Puja Kumari
Puja Kumari writes about e-commerce strategy, store operations and online growth for Pracoda Technologies, drawing on the team's experience building Magento 2 and custom online stores for clients around the world.
Subscriptions for Online Stores: Is the Model Right for You?
Subscriptions promise predictable revenue and loyal customers, but they only work when the product, pricing and experience genuinely suit regular delivery. This guide explains the main subscription models, how to price them, the legal basics and how to keep subscribers happy.
Multi-Currency Online Stores: Pricing, Rounding and Payments
Showing prices in a shopper's own currency removes doubt and a common reason to abandon a purchase. Doing it well involves more than a converter: pricing strategy, rounding, tax, payment settlement and refunds all need decisions. This guide walks through them.
Do You Need a CDN for Your Online Store?
A content delivery network stores copies of your site's files around the world, so pages load faster for shoppers wherever they are. This guide explains what a CDN does for an online store, when it is worth it, how to set it up safely and what to watch for.
Customer Retention for Online Stores: Turn Buyers Into Regulars
Most online stores spend heavily to win a first order and far less to win the second. Yet repeat customers are usually where the profit is. This guide explains how to turn first-time buyers into regulars, from delivery and service to email, loyalty and measurement.
Selling on Several Channels Without Inventory Chaos
Selling on your own store, marketplaces, social shops and in person multiplies sales opportunities and stock headaches. This guide explains how to keep one accurate stock picture across every channel, decide how much stock each channel can sell and avoid the cancellations that damage your ratings.
Choosing Hosting for an Online Store: What Matters
Hosting decides how fast your store loads, whether it survives a busy sale day and how quickly problems are fixed. This guide explains the hosting options for online stores, what really matters when comparing them and the questions to ask before you sign.
Content Marketing for E-commerce: Beyond Product Pages
Product pages answer "what is it and what does it cost". Content answers everything else shoppers want to know before they are ready to buy. This guide explains which content works for online stores, how to plan it and how to make it lead to sales.
Why Online Payments Fail and How to Recover Lost Orders
A shopper who reaches the payment step and fails is one of the most expensive losses in e-commerce: they wanted to buy and could not. This guide explains why payments fail, how to measure it, and the practical steps that recover more of those orders.
E-commerce Accessibility: Make Your Store Usable for Everyone
An accessible store is one that people with disabilities can browse and buy from without barriers. It is also faster and easier for everyone else. This guide explains the standards, the most common problems in online stores and how to find and fix them.
When Is It Time to Replatform Your Online Store?
Moving an online store to a new platform is a big decision, and sometimes the wrong one. This guide explains the signs that your platform is holding you back, when improving it makes more sense, and how to plan a replatform that protects sales and search traffic.
E-commerce Analytics With GA4: Track What Matters
Analytics should tell you where sales come from, where shoppers drop off and which changes work. Too often it tells you nothing reliable because tracking is broken or incomplete. This guide explains how to set up GA4 for an online store and which reports to watch.
Selling Online in Australia: GST, Payments and Delivery
Australian shoppers buy online confidently, expect clear delivery promises and know their consumer rights. This guide explains GST for overseas sellers, the Australian Consumer Law, privacy rules, popular payment methods, delivery challenges and the seasonal calendar.
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