Puja Kumari
Puja Kumari writes about e-commerce strategy, store operations and online growth for Pracoda Technologies, drawing on the team's experience building Magento 2 and custom online stores for clients around the world.
Uptime and Error Monitoring for Online Stores
Every minute your store is down or checkout is broken costs sales, and too often the owner finds out from an angry customer. This guide explains what to monitor, how to set up alerts that get acted on, and what to do when something breaks.
Social Commerce: Selling Through Instagram, Facebook and More
Many shoppers now discover products on social media before they ever visit a store. Social commerce turns that discovery into sales, inside the app or on your website. This guide explains the options, how to connect them to your store and how to keep it profitable.
E-commerce Packaging: Protect Products and Impress Customers
Packaging is the first physical contact a customer has with your brand. It has to protect the product, keep delivery costs down, make returns easy and, ideally, leave a good impression. This guide explains how to balance those goals without overspending.
Designing Store Navigation and Categories Customers Understand
If shoppers cannot find a product, they cannot buy it. This guide explains how to organise categories and menus around the way customers think, how to design menus for desktop and mobile, and how to test the structure before you build it.
Keyword Research for Online Stores: Find What Buyers Search
Keyword research tells you how customers describe what they want, so your pages use their words, not yours. This step-by-step guide shows store owners where to find keywords, how to judge which ones matter and how to map them to the right pages.
PCI DSS for Online Stores in Plain English
Every business that takes card payments must follow PCI DSS, but how much work that means depends mostly on how your checkout handles card details. This plain-English guide explains the standard, the questionnaires, the newer rules for payment pages and the steps to stay compliant.
Product Photography for E-commerce: A Practical Guide
Shoppers cannot touch your products, so photographs do the work of the shop floor. This guide explains the photos every product needs, how to get consistent results in-house, how to prepare files for the web and when a professional photographer is worth it.
The Total Cost of Owning an Online Store Over Three Years
The price of building a store is only the start. Over three years, subscriptions, apps, payment fees, hosting, maintenance and staff time usually cost more than the build itself. This guide shows how to estimate the full cost so you can compare options honestly.
AI in E-commerce: Practical Uses for Store Owners Today
Artificial intelligence is now built into many e-commerce tools, but not every use is worth the money or the risk. This guide looks at the practical ways store owners are using AI today, what to check before adopting a tool, and how to start small and measure results.
Building an Online Store for African Markets
Africa is many markets, not one, but they share some patterns: mobile-first shoppers, mobile money, cash on delivery and delivery challenges outside major cities. This guide explains how to build a store that works for African customers and how to choose where to start.
Magento Security Patches: Why and How to Stay Up to Date
Every Magento store needs regular security updates, but many fall months or years behind because patching feels risky or expensive. This guide explains how Magento releases work, why delays are dangerous and how to build a safe, routine patching process.
Google Shopping Ads for Store Owners: Setup and Pitfalls
Shopping ads put your products, prices and photos in front of people searching to buy. They can be one of the most profitable channels for an online store, or a quick way to waste budget. This guide covers setup, feeds, campaigns and the pitfalls to avoid.
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