Direct-to-consumer stores
Magento 2 stores with offers, bundles and subscriptions.
Industry · FMCG
Software for FMCG.
FMCG brands sell through distributors, retailers and, more and more, directly to consumers. We build online stores, trade portals and sales apps that keep prices, schemes and stock consistent across every channel.
Where software helps
Four things we build for FMCG brands.
Distributor and retailer portals
Ordering, schemes and credit limits for trade partners.
Sales team apps
Order taking, beat plans and stock visibility in the field.
ERP and stock sync
Prices, stock and orders connected to your ERP.
The challenge
Where software makes the biggest difference.
Fast-moving consumer goods depend on volume, availability and margins that leave little room for error. Trade schemes change often, distributors order by phone or messaging apps, and field sales teams record orders on paper or spreadsheets. Head office sees secondary sales late and struggles to tell which schemes are working.
Software brings these channels together. A direct-to-consumer store builds a relationship with shoppers, a distributor portal takes trade orders with the right scheme and credit limit applied automatically, and a sales app records orders and stock at each outlet visit. When all three share one product and price source, connected to your ERP, the numbers finally agree.
What projects need
What fmcg projects usually include.
- Direct-to-consumer stores with bundles, offers and subscriptions for repeat purchases
- Distributor and retailer portals with schemes, credit limits and order history
- Sales apps for beat plans, outlet visits, order taking and stock checks
- One product and price source shared by every channel
- ERP integration for orders, invoices and stock
- Reports on primary and secondary sales, scheme uptake and outlet coverage
Questions
Common questions about software for fmcg.
Can one platform handle both consumers and distributors?
Yes. Magento 2 can run a consumer store and a trade portal from one installation, with separate catalogues, prices and rules for each customer group.
Do sales apps work in areas with poor coverage?
We build them to save orders on the phone and sync when a connection is available, so outlet visits are not lost.
Can trade schemes be applied automatically?
Yes. Schemes such as quantity discounts, free goods or slab pricing can be set up as rules that apply to the right customers and products.
Planning software for your business?
Tell us what you want to improve. We reply within one working day with an approach, a team and an estimate.