Redirects
HTTP Status Codes and SEO: 301, 302, 404, 410 and 503
The status code your server returns tells Google whether a page exists, has moved, has gone or is temporarily unavailable. This guide explains how Google treats each family of codes, the mistakes behind soft 404s and lost rankings, and how to handle maintenance and removals.
Canonical URLs, Redirects and Duplicate Content for Developers
Most websites serve the same content under several addresses without anyone noticing. This developer's guide explains where duplicate URLs come from, how Google picks a canonical URL, when to use redirects, rel=canonical tags or headers, and how to implement and test them in PHP applications.
How to Migrate Your Store Without Losing SEO Traffic
Moving to a new platform is often the right decision, but a careless migration can wipe out years of search traffic in a week. This step-by-step guide shows how to protect your rankings before, during and after the move.
Get practical e-commerce advice by email
One useful article a week on growing your online store. No spam, unsubscribe any time.