Pricing
Discounts and Promotions That Do Not Destroy Your Margin
Discounts can bring a rush of orders, but used carelessly they train customers to wait for sales and quietly drain profit. This guide explains the main promotion types, how to do the margin maths, how to target offers and how to tell whether a promotion actually paid off.
Multi-Currency Online Stores: Pricing, Rounding and Payments
Showing prices in a shopper's own currency removes doubt and a common reason to abandon a purchase. Doing it well involves more than a converter: pricing strategy, rounding, tax, payment settlement and refunds all need decisions. This guide walks through them.
E-commerce Shipping Strategy: Free, Flat or Real-Time Rates?
Delivery cost is one of the first things shoppers check and one of the most common reasons they leave. This guide compares free, flat and real-time shipping, shows how to set a free-delivery threshold, and explains how to make delivery a reason to buy.
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