Tag
Navigation
E-commerce
Designing Store Navigation and Categories Customers Understand
If shoppers cannot find a product, they cannot buy it. This guide explains how to organise categories and menus around the way customers think, how to design menus for desktop and mobile, and how to test the structure before you build it.
· Puja Kumari
Conversion & UX · E-commerce
Site Search for Online Stores: Help Customers Find Products
Shoppers who use your search box are telling you exactly what they want. If search fails them, they leave. This guide explains what good store search looks like, the common failures, and how to use search data to improve your whole store.
· Puja Kumari
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