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Internal Linking for Online Stores: A Practical System
The links between your own pages guide shoppers through the store and tell search engines which pages matter most. This guide sets out a practical internal linking system for online stores, from menus and breadcrumbs to product links, guides, anchor text and regular audits.
Designing Store Navigation and Categories Customers Understand
If shoppers cannot find a product, they cannot buy it. This guide explains how to organise categories and menus around the way customers think, how to design menus for desktop and mobile, and how to test the structure before you build it.
Site Search for Online Stores: Help Customers Find Products
Shoppers who use your search box are telling you exactly what they want. If search fails them, they leave. This guide explains what good store search looks like, the common failures, and how to use search data to improve your whole store.
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