Customer experience
Customer Retention for Online Stores: Turn Buyers Into Regulars
Most online stores spend heavily to win a first order and far less to win the second. Yet repeat customers are usually where the profit is. This guide explains how to turn first-time buyers into regulars, from delivery and service to email, loyalty and measurement.
E-commerce Packaging: Protect Products and Impress Customers
Packaging is the first physical contact a customer has with your brand. It has to protect the product, keep delivery costs down, make returns easy and, ideally, leave a good impression. This guide explains how to balance those goals without overspending.
Designing a Customer Loyalty Programme That Pays for Itself
Loyalty schemes can turn occasional buyers into regulars, or quietly give away margin to people who would have bought anyway. This guide explains the main models, how to work out what you can afford to reward, and how to tell whether your programme is making money.
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