Crawling
XML Sitemaps Done Right: Indexes, lastmod and Images
An XML sitemap tells search engines which pages matter and when they changed. This developer's guide covers what belongs in a sitemap, Google's size limits, sitemap index files, accurate lastmod values, image entries, generation in PHP and how to monitor sitemaps in Search Console.
robots.txt vs noindex: Controlling Crawling and Indexing
robots.txt and noindex are often used interchangeably, but they do different jobs, and confusing them is one of the most common causes of pages that will not leave Google or will not enter it. This guide explains what each one controls, when to use which, and how to test rules safely.
How Google Search Works: A Plain-English Guide for Business Owners
Before spending money on SEO, it helps to understand what Google actually does with your website. This guide explains crawling, indexing and ranking in plain English, and shows which parts of the process a business owner can influence and which are out of anyone's control.
Faceted Navigation and SEO: Filters Without Duplicate Pages
Filters help shoppers narrow huge ranges, but every combination can create a new URL, and search engines may waste their time on thousands of near-identical pages. This guide explains how to keep filters useful for shoppers while protecting your store's search visibility.
Technical SEO for Online Stores: The Checklist
Great products and content cannot rank if search engines struggle to crawl and understand your store. This checklist covers the technical foundations every online store needs, explained for owners and ready to share with your developer.
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