Puja Kumari
Puja Kumari writes about e-commerce strategy, store operations and online growth for Pracoda Technologies, drawing on the team's experience building Magento 2 and custom online stores for clients around the world.
Technical SEO for Online Stores: The Checklist
Great products and content cannot rank if search engines struggle to crawl and understand your store. This checklist covers the technical foundations every online store needs, explained for owners and ready to share with your developer.
Buy Now, Pay Later for Online Stores: Pros, Cons and Setup
Instalment payments have become a familiar option at online checkouts. This guide explains how buy now, pay later works for the store, what it costs, which products and customers it suits, and how to offer it responsibly.
Trust Signals That Make Shoppers Comfortable Buying From You
A first-time visitor has no reason to trust a store they have never heard of. Trust signals give them one. This guide explains which signals shoppers actually look for, where to place them, and which so-called trust badges do more harm than good.
E-commerce Agency vs Freelancer: Who Should Build Your Store?
Choosing who builds your store matters as much as choosing the platform. This guide compares agencies and freelancers honestly, explains where each one shines, and gives you the questions and checks that protect your budget whichever you choose.
Mobile App vs PWA for Your Online Store
Many store owners are told they need an app. Some do; many would be better served by a fast mobile website or a progressive web app. This guide compares native apps and PWAs from a store owner's point of view and helps you decide what to build, and when.
Starting or Growing an Online Store in the UAE
The UAE is a connected, high-spending market where shoppers expect fast delivery, smooth mobile checkout and service in both English and Arabic. This guide covers licensing, VAT, language, payments, logistics and the local details that make a store feel at home.
How to Speed Up a Slow Magento Store
A slow Magento store costs sales and search visibility, but the causes are usually familiar. This guide explains, in plain language, the checks and fixes that make the biggest difference, in the order we tackle them for clients.
Designing a Customer Loyalty Programme That Pays for Itself
Loyalty schemes can turn occasional buyers into regulars, or quietly give away margin to people who would have bought anyway. This guide explains the main models, how to work out what you can afford to reward, and how to tell whether your programme is making money.
Inventory Management for Online Stores: Avoid Overselling
Selling something you do not have is one of the fastest ways to lose a customer. This guide explains how online stores keep stock accurate, how overselling happens, and the processes and tools that prevent it as you grow.
How to Migrate Your Store Without Losing SEO Traffic
Moving to a new platform is often the right decision, but a careless migration can wipe out years of search traffic in a week. This step-by-step guide shows how to protect your rankings before, during and after the move.
How to Write Product Descriptions That Sell and Rank
Good product descriptions answer the buyer's questions, sound like your brand and give search engines a reason to rank your page. This guide shows a simple process, a reusable structure, before-and-after examples and how to handle large catalogues.
One-Page vs Multi-Step Checkout: Choosing the Right Flow
Few checkout debates run longer than one page versus several steps. The truth is that the layout matters less than what is inside it. This guide explains how each flow feels to shoppers, when each one works best and how to decide for your store.
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