Puja Kumari
Puja Kumari writes about e-commerce strategy, SEO for business owners, store operations and online growth for Pracoda Technologies. Her guides turn the experience of the Pracoda team, which builds and supports Magento 2 and custom online stores for clients in India and abroad, into practical advice that store owners and managers can act on without a technical background.
Category Page SEO: Rank the Pages That Sell
Category pages match the broad searches shoppers make when they are ready to browse and buy, yet many stores leave them as a bare grid of products. Here is how to turn your categories into pages that rank and sell.
Guest Checkout vs Customer Accounts: What Converts Better?
Asking shoppers to create an account before they pay feels sensible to store owners and annoying to customers. This guide explains the trade-off, the middle ground that works for most stores, and how to build loyal account holders without blocking first orders.
12 Mobile UX Mistakes That Cost Online Stores Sales
Most shoppers now arrive on a phone, yet many stores are still designed on a desktop and squeezed down. Here are twelve mobile mistakes we see again and again, why each one costs sales, and how to fix it.
Magento vs Shopify vs WooCommerce: Which Fits a Growing Brand?
Three platforms power a large share of online stores, and each suits a different kind of business. This comparison looks at them through the eyes of a growing brand: what each costs to run, where each one starts to strain, and how to tell which fits your next three years.
B2B E-commerce Portals: What Wholesale Buyers Need
Trade buyers now expect to order online as easily as they shop at home, but their needs are very different from consumers. This guide explains the features that make a B2B portal useful, the integrations behind it and how to roll it out without upsetting existing customers.
Selling Online in the USA: What International Stores Need
The United States is one of the largest e-commerce markets in the world, but it is not one market with one set of rules. This guide explains what international stores need to get right: sales tax, imports, delivery, payments, accessibility and the details American shoppers expect.
E-commerce Security Checklist for Store Owners
Online stores are attractive targets because they handle payments and personal data. This checklist explains, without jargon, the security basics every store owner should have in place and the questions to ask your developer or host.
E-commerce Email Marketing: The Flows Every Store Needs
Email is the marketing channel you own. This guide explains the automated flows every online store should run, how to grow a list the right way, how to plan campaigns and how to make sure your messages actually reach the inbox.
How to Write an E-commerce Returns Policy That Builds Trust
A clear returns policy is one of the strongest reasons a first-time shopper feels safe buying from you. This guide explains what to include, how to balance generosity with cost, and how to make returns easy to manage behind the scenes.
E-commerce Website Requirements: The Checklist Before You Hire
A clear requirements document is the best protection against blown budgets and missed deadlines. Use this checklist to write down what your online store must do before you ask any agency or developer for a quote.
E-commerce SEO: A Complete Guide for Store Owners
Search traffic is the one channel you do not pay for per click. This guide explains how e-commerce SEO works for online stores, from keyword research and site structure to technical health, content and links, with a checklist to start from.
How to Reduce Cart Abandonment: Causes and Fixes
Every abandoned cart is a shopper who wanted to buy and then stopped. This guide explains the common reasons, how to find your own drop-off points, and the practical fixes that bring more of those shoppers through to payment.
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