Puja Kumari
Puja Kumari writes about e-commerce strategy, SEO for business owners, store operations and online growth for Pracoda Technologies. Her guides turn the experience of the Pracoda team, which builds and supports Magento 2 and custom online stores for clients in India and abroad, into practical advice that store owners and managers can act on without a technical background.
Backups and Disaster Recovery for Online Stores
Every store eventually faces a bad day: a failed update, a hacked plugin, a deleted product range or a server that will not start. Good backups and a written recovery plan turn that day from a disaster into an inconvenience. Here is how to set them up.
Product Reviews: How to Collect, Moderate and Use Them
Reviews are often the most-read part of a product page and one of the strongest reasons a shopper decides to buy. This guide explains how to collect more genuine reviews, moderate them fairly, reply to criticism and use them across your store.
Order Management Systems: When a Growing Store Needs One
When orders arrive from several channels and ship from several places, the store's own order screen stops being enough. This guide explains what an order management system does, the signs you need one, and how to choose and introduce it without disrupting customers.
How Long Does It Take to Build an Online Store?
Store owners usually want a launch date before anything else, but the honest answer depends on scope, content and decisions as much as on development. This guide walks through each phase, the typical sequence and the things that most often cause delays.
Technical SEO for Online Stores: The Checklist
Great products and content cannot rank if search engines struggle to crawl and understand your store. This checklist covers the technical foundations every online store needs, explained for owners and ready to share with your developer.
Buy Now, Pay Later for Online Stores: Pros, Cons and Setup
Instalment payments have become a familiar option at online checkouts. This guide explains how buy now, pay later works for the store, what it costs, which products and customers it suits, and how to offer it responsibly.
Trust Signals That Make Shoppers Comfortable Buying From You
A first-time visitor has no reason to trust a store they have never heard of. Trust signals give them one. This guide explains which signals shoppers actually look for, where to place them, and which so-called trust badges do more harm than good.
E-commerce Agency vs Freelancer: Who Should Build Your Store?
Choosing who builds your store matters as much as choosing the platform. This guide compares agencies and freelancers honestly, explains where each one shines, and gives you the questions and checks that protect your budget whichever you choose.
Mobile App vs PWA for Your Online Store
Many store owners are told they need an app. Some do; many would be better served by a fast mobile website or a progressive web app. This guide compares native apps and PWAs from a store owner's point of view and helps you decide what to build, and when.
Starting or Growing an Online Store in the UAE
The UAE is a connected, high-spending market where shoppers expect fast delivery, smooth mobile checkout and service in both English and Arabic. This guide covers licensing, VAT, language, payments, logistics and the local details that make a store feel at home.
How to Speed Up a Slow Magento Store
A slow Magento store costs sales and search visibility, but the causes are usually familiar. This guide explains, in plain language, the checks and fixes that make the biggest difference, in the order we tackle them for clients.
Designing a Customer Loyalty Programme That Pays for Itself
Loyalty schemes can turn occasional buyers into regulars, or quietly give away margin to people who would have bought anyway. This guide explains the main models, how to work out what you can afford to reward, and how to tell whether your programme is making money.
Get practical e-commerce advice by email
One useful article a week on growing your online store. No spam, unsubscribe any time.